![]() ![]() For new users, switching to Brave is easy, as bookmarks and Chrome extensions can be transferred across with just a few clicks. Users of the Brave browser can go to “Settings” or “Preferences” in the pull-down menu, click on search engine, and select Ecosia from the drop-down menu. The company has planted over 118 million trees since it was founded in 2009, and looks forward to seeing this increase thanks to the new partnership. Ecosia also never uses external tracking tools and never sells data to advertisers. Searches are never stored permanently, no personal profiles are created based on search history, and all searches are securely encrypted and anonymised within days. ![]() While environmental justice has led Ecosia’s mission, privacy has always been a central pillar of Ecosia’s ethos. Brave also rewards users for their attention with an opt-in, privacy-respecting ad platform, which enables users to support their favourite online creators. Due to its ability to block intrusive ads and trackers, Brave allows users to browse three times faster, while consuming 35% less battery power, compared to other major browsers. The ultimate goal is to put users in charge of their browsing experience and to provide them with a holistic digital environment that does not require tradeoffs between privacy and participation in the digital economy.īrave and Ecosia also believe that privacy-respecting services can actually provide a better user experience. The inclusion of Ecosia in Brave marks the collaboration between tech companies of a new era, pushing for ethical tech across the whole privacy stack – from VPN, to browser and search engine, to a full suite of privacy tools. The partnership, announced on World Privacy Day, underlines both companies’ shared commitment to advance the cause of ethical online browsing. ![]() Ecosia is available to Brave’s more than 24 million monthly active users on desktop and mobile. Now every time you click on your search bar or address bar, it will search using Ecosia, and a new tree is planted!ģ.Berlin-based Ecosia, the green search engine that uses its advertising revenues to plant trees in areas affected by deforestation, is now integrated as a secondary search engine option in Brave, a US-based fast, privacy-oriented browser. Download their Chrome extension for an easier experience. When you need to search, just type on your browser, you can even make this your default homepage.Ģ. So as a regular search user, what can you do to help the cause?ġ. Animals could also be endangered because of loss of habitat, and to top it all off, we need trees to clean and purify the air by absorbing pollutant gases, filtering out particulates, and producing oxygen. Why trees you might ask? “By planting a tree, you can fight climate change, restart water cycles, turn deserts back into fertile forests and provide nutrition, employment, education, medical assistance and political as well as economic stability.” With around 20+ typhoons annually, an emerging country like the Philippines experiences the effects of deforestation first hand with flooding as our main and most frequent calamity, caused by having less trees around to absorb all that excess rainwater. To this date, the company has planted over 26 million trees and counting, with a mission to plant one billion trees by 2020. So how can a company survive such business model? The company uses its ad revenue to fund its tree planting initiatives, while making sure to practice transparency by publishing their financial reports regularly. Their team’s concept is simple yet very noble, create a search engine, with every search a tree gets planted. When one of its founders, Christian Kroll, travelled around the world and helped him understand the problems brought about by deforestation. If you haven’t heard about it yet, a not-so-new search engine came about last 2009 named Ecosia. ![]()
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